Retail Salt Lake City, UT 210 employees
Digital-First Outdoor Apparel Brand Scaling Wholesale
DTC outdoor apparel and gear brand with $41M revenue, 680K active customers, and wholesale partnerships
About This Business
Wildridge Outdoor Co is a digitally native outdoor apparel and gear brand selling through its DTC e-commerce platform and a growing wholesale channel that includes REI, Backcountry, and specialty outdoor retailers. The brand has cultivated a loyal customer base of 680K+ with a strong social media presence and ambassador program. DTC contributes 72% of revenue with higher gross margins.
Key Highlights
680K+ active customers with 34% repeat purchase rate and $61 average order value
DTC channel at 72% of revenue with 68% gross margin vs. 45% wholesale margin
Instagram following of 420K and email list of 580K with 28% open rates
Wholesale relationships with REI, Backcountry, and 140+ specialty retailers
In-house design team with 4 seasonal product launches per year
Financial Overview
Reason for Selling
Founders are looking for a strategic acquirer in the outdoor/consumer space who can accelerate wholesale distribution and international expansion.
Documents Available in Data Room
Financial Statements
Tax Returns
Legal Documents
Marketing Materials
Operational Documents
Estimated Value
$27.8M – $35.8M
Asking Price
$31.8M
Company name and seller contact revealed after purchase. One-time fee.